In collaboration with SM Entertainment, we developed the key visuals and attraction branding for "EVER RIIZE," a project by Everland. EVER RIIZE is a collaboration between Everland and the K-POP idol group RIIZE, celebrating the group's 1st anniversary. By reinterpreting the unique traits of the RIIZE members, we designed lettering and illustrations that seamlessly integrate their characters into the attractions' narratives. The design emphasizes the distinct identities of both RIIZE and Everland while showcasing the individuality and charm of each RIIZE member.

From transforming shuttle buses into RIIZE-themed buses marking the start of the Everland journey to creating immersive spaces and content, the project extends RIIZE's intellectual property (IP) into a variety of experiential spaces that visitors can directly enjoy at Everland.

Client: SM Entertainment
Artist: @riize_official
Art Direction: Gayoung Park, Giyoung Park, Jin-Young Choi
Illustration: @bodakeem , Seeun Kim
Research: Amira Zurgani, Seyeon Jeong
Planning/Exhibition: @design_alto