As a research intern, I contributed to EVER RIIZE, a collaborative project between Everland, South Korea’s largest theme park operated by Samsung C&T, and SM Entertainment, one of the country’s leading entertainment companies and home to top K-POP artists.

The project marked the 1st anniversary of K-POP group RIIZE by transforming their group identity into immersive brand experiences within Everland. Each member’s personality was reinterpreted through custom illustrations, lettering, and attraction-based storytelling, bringing the group’s charm into the physical park environment.

Drawing on my experience as a longtime fan and former fansite photographer, I conducted character-based research on each member and provided insights into fan culture and branding appeal. I also supported the design team with ongoing feedback to ensure visual consistency and authentic fan engagement throughout the experience.